BUSINESSES & INSTITUTIONS
Central Press Desk is a comprehensive press relations platform offering press release preparation as well as targeted distribution, publication across different channels, monitoring of distributions and pickups, and connections with journalists.
Central Press Desk allows you to prepare a press release, target the right journalists, distribute and publish your press release, measure its results, then identify new opportunities for media exposure through monitoring of editorial topics.
From your Central Press Desk interface, you can:
Order the distribution of a press release.
Distribute your own press release or request a review by a press relations expert before distribution. It is also possible to request its full writing by the Central Press Desk team.
Choose the media categories suited to your field. Selecting the specific sections within each category ensures precise targeting of journalists who actually cover your sector.
11 categories available: news and institutions, economy and finance, technology, health, environment, lifestyle, real estate, mobility, culture and media, industry, agriculture and agri-food.
Precise targeting with journalist profiles kept fully up to date.
Choose the country (France, Switzerland, Belgium, Luxembourg, Cyprus, Dubai...) and the language (French or English).
Manage the distribution of your press releases independently.
Each release is published on the Central Press Desk newsroom with a dedicated permanent page as well as on its network.
Each distributed release is optimized for search engine visibility as well as AI engines.
Integration into web and agency news feeds in Google News, RSS, Atom, JSON Feed, NewsML-G2, NITF formats.
Sharing of publications on social networks.
As an option, it is also possible to distribute press releases on news portals as well as on financial platforms for financial press releases.
Media monitoring for 14 days after publication of a press release in order to identify press release pickups and articles generated in the media, where applicable.
Centralization of coverage in the client area for effective tracking including the number of coverage items, the media concerned, links to the publications, and the distinction between press release pickups and the publication of articles written by journalists.
Monitoring of your presence in responses generated by ChatGPT, Perplexity, Claude, Gemini…
The monitoring report includes the engine queried, the question tested, the date and the cited source.
From the dedicated area, you can consult journalists’ requests for their upcoming articles as well as editorial teams’ research for their upcoming stories.
This monitoring of journalists’ requests, available by subscription, makes it possible to quickly identify media opportunities.
The monitoring service is based on a daily collection of calls for testimonials, expert searches and source requests for writing articles or TV / radio items, as well as monitoring editorial schedules. Journalists also have the option of publishing their research directly from their personal area on the site.
Each search is categorized so you can quickly access the areas that interest you.
Thanks to our AI-based topic analyses, we enable you to be informed in real time about the searches and requests that match your activity and your area of expertise.
Thanks to its analysis tool, our system informs you when a search may be relevant to you, then allows you to contact the journalist concerned directly.
From your personal area, you have all the tools you need to manage your online press relations desk :