Distribute a press release

How to distribute a press release

There are several ways to distribute a press release.

The first, targeted approach, is to send it by email to a few journalists. However, this solution generally does not make it possible to achieve broad distribution.

The other option is to publish it on your company website. Here again, distribution is often limited and, above all, seen by people who already know the company and visit its website.

The other option is to use a press release distribution and media relations management service such as Central Press Desk. This service enables you to distribute your press release to all journalists covering your sector and to benefit from significant online visibility via the Central Press Desk newsroom. This type of publication strengthens your visibility in Google search results as well as in AI results.

Which journalists should you send your press release to

Sending a press release to an imprecise journalist database is pointless. If your company is a wealth management firm, for example, there is no point in sending your press release to a journalist specializing in the healthcare sector. Distributing your press release in a targeted way to journalists who actually cover your sector is essential to maximize potential pickups and to avoid saturating the inbox of journalists who are not relevant to your sector.

Central Press Room has constantly updated and highly targeted journalist databases. Only relevant journalists receive the press releases corresponding to the topics they actually cover.

What is the price to publish a press release

The price to publish and distribute a press release depends on several factors, including the number of countries in which it must be distributed, the language, and the number of journalist categories targeted. On Central Press Desk, the cost of distributing a press release starts at 490 euros HT.